ClearEdge Connects

I started the new year, like many, by taking stock of my life and making resolutions. While I do this personally, I also do it professionally—identifying how I want my business to develop and what I need to do to achieve my goals.

One sure way to ensure ClearEdge's success is to ensure the success of our clients. As such, we recently launched a client satisfaction survey. Below is a sampling of the feedback:

Satisfaction: 100% of survey takers said overall satisfaction with ClearEdge's services was excellent or good.
Referrals: 100% would refer us to a colleague with 92.3% offering to give us a testimonial (Considering our business is 100% referral based, this statistic was particularly important to me).
Responsiveness: 100% of survey takers ranked our responsiveness as excellent or good.
Service Expansion: While we do a great job on target account programs, it was recommended that we partner with an outbound telemarketing firm to help clients manage their sales bandwidth for high-volume calls. Others said they'd like the results of their marketing investments to focus on market credibility, increased exposure and visibility, and ways to track ROI.

I’m thrilled to say that 2012 is off to a fantastic start. I can feel the buzz and sense of urgency when talking to clients, partners and colleagues. I look forward to making sure it's the best year yet for you and your business!

Leslie Vickrey
President & Founder
ClearEdge Marketing
lvickrey@clearedgemarketing.com
Twitter: @lvickrey, @clearedgemktg
Facebook: www.facebook.com/clearedgemarketing

IN THIS ISSUE

Tips of the Trade
Client Spotlight
Client News
ClearEdge News
Featured Blogs
Meet Our Team
Events
Industry Insights
Presentations

From on-the-go apps and monitoring tools to project management and centralized information, we've gathered a collection of our favorite marketing resources to help your business.

> AtTask Project & Work Management — Online project management software that helps people better understand and organize their work.

> Fuze Meeting — Enjoy multi-user HD video conferencing from just about anywhere using this free app.

> HubSpot Adwords — New HubSpot dashboard ties Adwords campaigns to the bottom line taking ROI a step beyond Google Adwords.

> Mavenlink Project Management — Manage your projects online with features designed to streamline workflow and increase your productivity.

> Soonr Workplace — Simplify project collaboration and document management with file syncing and online backup in a single platform.

> TripIt — Easily turn your travel confirmation emails (flights, hotels, etc.) into simple, mobile travel itineraries just by hitting forward.

> Zoho Business Suite — An assortment of apps that help you generate more sales, support customers and make your business more productive.

Sustaining a Competitive Edge and Empowering Growth through a Strategic Brand Overhaul
ClearEdge helped an industry-recognized professional services firm rebrand itself as Talon. The new brand unified the firm under a shared sense of identity and direction, afforded cross-selling and a larger market presence, and won a Bronze Tower Award for Corporate Identity by the Business Marketing Association.

> Fieldglass:

Fieldglass Names John Jennings Chief Financial Officer

Fieldglass Named Top-Performing Vendor Management System (VMS) in Staffing Industry Analysts' Satisfaction Survey for Second Consecutive Year

Fieldglass and Customer BMC Software Honored for Thought Leadership in the Services Procurement Industry

> GeneXus USA:

It’s a Fact: Agile Health Kick Buts Text Messaging Program Doubles the Chance of Successfully Quitting Smoking

> Harvey Nash:

Harvey Nash Sydney Office Opens for Business

> TechServe Alliance:

IT Employment Reaches All Time High

> PeopleScout:

PeopleScout Kicks Off Veteran Hiring Initiative During Super Bowl Weekend: 25 Percent Increase In Military Hires In Next 12 Months

PeopleScout and US Airways Renew Recruitment Processing Outsourcing (RPO) Contract


ClearEdge Bestows Edge Award to Colleague Carrie Loch wins ClearEdge's inaugural Edge Award for superior service and teamwork. ClearEdge and ITA Chicago Technology Infographic ClearEdge and the Illinois Technology Association (ITA) created a Who's Who in Chicago Technology resource infographic.


An Employee Recognition Game Plan \| Read our blog. Role Models, Social Media and Employee Motivation \| Read our blog. Email Marketing Should Still be a Part of Your Marketing Mix \| Read part 1, part 2 & part 3 Are You Strategically Social or Just Talk? \| Read our blog.





		Edna Irzarry-Kumar Marketing Director
When you combine Edna's 12 years of marketing experience with her exceptional ability to both see the big picture and pay attention to the tiniest detail, you get a truly invaluable member of the ClearEdge team.

ITA and CEC Panel Discussion
Flexing Your Marketing Chops: How to Evolve Your Marketing Strategy to Match Your Goals?
Leslie Vickrey will facilitate one of three panel discussions as part of Your Company is Growing Up: What's Next?, a program presented by ITA and the Chicagoland Entrepreneurial Center (CEC).
Feb. 28, 2012 | 10:45 – 11:30 a.m. CT in Chicago, IL Register today.

ClearEdge and TechServe Alliance to Host Seminar Leslie Vickrey to present at the TechServe Alliance New England Chapter Meeting on Supercharging Your Recruiting Efforts Through Social Media.
Mar. 8, 2012 | 12:00 – 2:00 p.m. ET in Burlington, MA Learn more.

Blog: The Toughest Objection of them All
Read the guest blog from the Dan Fisher of Menemsha Group and learn how to overcome the toughest objection: "we're not hiring and we have no budget."

Profile of a Chief Marketing Officer (CMO)
Lemonia "Lynn" Tsoflias' career in marketing is as wide-ranging as it is accomplished. Read her insights and advice on marketing and technology.

Using Social Media to Grow Your Brand and Business
Crain's Small Business Week & ITA Presentation
ClearEdge's Leslie Vickrey and Michelle Krier examine how social media is changing how businesses interact with customers, prospects and the media. View the presentation.

Social Media and PR: A Match Made in Heaven?
ITA Public Relations Roundtable Presentation ClearEdge's Leslie Vickrey and Michelle Krier reviewed the key tools and tactics that can help you manage your PR efforts. Download the presentation.